The Honda Racing Corporation exists because of Mr. Honda’s dream to win renowned races with unconventional engineering. That challenger spirit and originality fuels HRC engineers, drivers, and fans.
Dreamers break records on the track. Challengers blaze new paths off the trail. Originals turn heads wherever they go.
Buckle up.
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Bring the HRC spirit to the people
The ask: hype the on-road and off-road cars along with a debut of HRC’s performance parts line for SEMA (Specialty Equipment Market Association) 2025 on IG.
Market the merch
The ask: showcase HRC’s celebratory Championship Collection, honoring a historic 1965 Formula 1 Mexico Grand Prix win.