Ally Bank turned me into an email machine. In a typical week, I handled 3 email campaigns in various phases and routinely presented to clients.
A/B testing: done. Versions based on audiences: of course. Knowledge of nuances across the lines of business: memorized and documented.
Ally Bank’s tagline is Do It Right, and that’s exactly what I did alongside my talented team.
📧 Emails
📱SMS
🔔 Dashboard Notifications
🏆 Case Studies
Sender: Ally Home SL: Show current and future home buyers the perks of getting a mortgage with Ally Home.
Sender: Ally Bank Spending and SavingsSL: Introduce customers and prospects to incentives, account options, and exclusive benefits from Ally Bank.
Sender: Ally Bank Spending and SavingsSL: Launch Ally Bank’s pilot referral campaign and refresh assets for the 2nd campaign.
Sender: Ally Bank Enterprise SL: Welcome sweepstake entering sports fans, then convert them to Ally Bank fans.
Sender: Ally Bank Credit Card SL: Inform credit card users of the steps needed to smoothly migrate from Ollo to Ally.
